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[活动详情]
主题：网红当道，新媒体营销如何做？
主讲人：Linda Yao
日期：2:00-4:00，2月16号
地址：上海市长宁区杨宅路258号3楼

[Event details]
Title: The era of KOL- Discussion on new media
Lecturer: Linda Yao
Date: 2pm-4pm, Feb 16
Address: 3rd floor, #258 Yangzhai Rd. Changning Dist., Shanghai

我们生活在一个被网红和直播包围的时代，企业的市场推广手段也从传统的电视，报纸等变得多样化起来。然而网红作为一个刚刚发展起来的媒介，其模式还存在着诸多不确定因素和风险，也让很多企业的市场部门非常头疼。对于他们来说，挑战和问题还有很多：
In the era of streaming and KOL, the promotional channels have been diversified greatly. However, as the KOL industry has not yet matured, there still exists many uncertainties and risks. For the marketing directors, this poses a lot of questions and challenges:

作为一个企业，该如何跟网红、KOL合作进行品牌推广呢？用网红一定很贵吗？如何有效的选择适合的网红进行合作？朋友圈已经成为最重要的信息传播渠道，企业公众号文章如何吸引到目标受众的关注？当下，互联网团队都将新媒体作为推广的重中之重，然而在执行过程中往往出现毫无进展、精心准备好内容却无人关注等问题。
How should companies work with KOLs to promote their brand? Does the KOL channel have to be expensive? How should companies work with KOLs efficiently? WeChat moments has become the most important channel for informational exchange, how should the companies utilize WeChat official accounts to draw attention from the target audience? Everyone knows that new media is the key to marketing success, but often times it has not yielded the desired result.

Robin8作为行业颠覆者，把创新基因从纽约带到上海，在国内开发了第一家人工智能驱动的网红搜索引擎（robin8.net），并首先提出人人都是KOL （意见领袖），人人都可以做媒体的概念，只需下载Robin8 app （iOS／Android）就可以加入影响力的共享经济平台，通过帮助品牌推广来获取收入。
As the industry leader, Robin8 brought the startup spirit from NYC to Shanghai. Robin8 developed the first NLP search engine for KOL, and introduced the concept of the idea of "Everyone is a KOL". Once the users download Robin8 app, they can start promoting other brands and making money.

这次经验分享会由Robin8的团队主持，聊一聊解决方案，届时还设置了现场提问环节，邀请大家一起深入探讨。这次分享会的主讲人是：Linda Yao
This workshop will be hosted by team Robin8, talking about the new media solution, and also facilitating discussion. The speakers at the event is:
Linda Yao

Linda 自16岁起创办了第一家公司，并利用社交媒体诸如Facebook、Instagram在时尚圈中初露端倪。Linda运用社交媒体营销、用户交互界面设计的知识帮助初创公司建立自己的品牌以提升销量。回到美国后，Linda以自己创办的非赢利性公司和初创公司的合作经验而被人所熟知。目前，Linda做为用户运营经理，负责Robin8在微信微博等方面的运营以及用户拓展方面的工作。
Linda started her first business in the fashion industry at the age of 16 by utilizing the power of social media like Facebook and Instagram. Linda uses her knowledge in social media marketing, user interactions and design to help startups build their brand and increase their sales. Back in the US, she has been recognized for her nonprofit social enterprise and experiences working with startups. She is now a member of Robin8 in Shanghai and focuses on user outreach and building Robin8’s social platforms like WeChat, Weibo and etc…